Most doctors in Tijuana have no idea who we are.
But when their patients find them on AI, that's us.
We didn't start as an agency.
We started inside a clinic. One of the largest medical tourism centers in Tijuana. Five specialties, dozens of doctors, thousands of patients crossing the border every year from the US and Canada for surgery.
We ran the marketing. The ads, the content, the patient acquisition pipeline. And for years, it worked. Google ranked us. Patients found us. Calendars stayed full.
Then the leads started dropping.
Not because the doctors got worse. Not because the reviews disappeared. Because patients stopped asking Google and started asking AI. And AI had no idea our doctors existed.
We spent months figuring out why. What we found became TerseAI: a system for making AI recommend your clinic by name, with your credentials, your pricing, and a link to your site.
We built it for ourselves first. Then we realized every clinic in Tijuana had the same problem.
"AI doesn't recommend the best doctor. It recommends the most visible one."
Visibility to AI is not the same as visibility to Google. A surgeon with 20 years of experience and 500 five-star reviews can be completely invisible to ChatGPT, Gemini, and Perplexity if their digital presence isn't structured for machine extraction. We fix that.
"Your content is not for humans anymore. It's for humans AND machines."
Every blog post, every FAQ, every procedure page needs to work on two levels: readable enough for a patient at 2am on their phone, and structured enough for an AI model to extract and cite. We write for both.
"If you're not the answer, you don't exist."
AI doesn't return 10 blue links. It returns one answer. The question is whether that answer includes your clinic or your competitor's. We make sure it's yours.
Emilio Alcolea
I run marketing and sales at one of Tijuana's largest medical tourism clinics. Bariatric surgery, plastic surgery, dental, regenerative medicine. I manage the ad spend, the content, and the patient pipeline for multiple doctors across multiple specialties.
Before that, I was Head of Marketing at Washington Vascular Specialists in the US, led creative direction at agencies, and managed political campaigns across Mexico. I've worked on enterprise campaigns for Dell, Amazon, Toyota, and Microsoft.
I built Tersefy because I watched AI eat our organic leads in real time and couldn't find anyone who knew how to fix it. So I figured it out from the inside, doctor by doctor, prompt by prompt. The AI Closer System, the Review Funnel, the GEO methodology. All of it was built inside a real clinic solving real problems before it became a product.
"Most people in the medical tourism industry have never heard of us. But when a patient in San Diego asks AI for the best surgeon in Tijuana and your name comes up first, with your credentials, your pricing, and a link to your site... that was us."
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