Why is Tersefy AI priced per surgeon instead of per clinic?
Because AI engines recommend surgeons by name, not clinics generically. Individual surgeon entities each need their own architecture, content, and monitoring. A 3-surgeon practice has 3 separate entity graphs to maintain. Pricing reflects that.
Do I really need the Entity Architecture Setup?
Yes. Entity Architecture is foundational — it maps your credentials, schema, and citations into the structure AI engines need to recommend you accurately. Without it, monthly GEO work produces significantly less. Every AI retainer client completes setup first. The $997 audit is creditable toward $1,297 setup if you start a monthly plan within 30 days.
Can I skip the audit and start directly with AI?
You can, but most clients benefit from starting with the audit. It is cheaper than committing to a monthly plan without knowing the gaps. If you know you need AI visibility and do not want the audit, the setup fee is $1,297 without audit credit.
How does the 15% Ads management work if I am spending variably?
We calculate 15% on actual monthly ad spend. Pause campaigns in November? Your November management fee drops proportionally. Scale to $20,000 in December? Your December fee scales too. Incentive alignment.
Is there a minimum monthly commitment I am locked into?
No. Everything is month-to-month. Cancel anytime with 7 days notice. The only non-refundable items are setup fees (once work starts) and per-placement fees (once pitch starts). Monthly retainers prorate on cancellation.
What if I start with AI and want to add Ads or Press later?
Common and recommended. Most clients start with AI for 60-90 days, add Press at month 3, add Ads when ready to scale. No penalties for adding services later.
Can I pay quarterly or annually for a discount?
Not currently. All billing is monthly in advance. The brand promise is month-to-month flexibility, and we honor that by not offering lock-in discounts.
What is included in multi-surgeon pricing vs individual?
Individual ($1,297/mo) optimizes one surgeon's entity. 2-Surgeon ($2,297/mo) optimizes two surgeons in the same practice with combined practice-wide content strategy. 3+ ($2,997+/mo) is custom because optimization complexity scales non-linearly with surgeon count.
Are your prices in USD or MXN?
USD. All invoicing and pricing is in USD regardless of client location.
Who owns the work if I cancel?
You. Entity architecture, content, ad accounts, creative assets, press placements — all yours permanently. We do not hold anything hostage to retention.