Tersefy Press

Earned media that feeds your
AI visibility directly.

Per-placement authority building for Tijuana surgeons serving US patients. Real publications. Verifiable citations. AI engines extract and cite. No retainer required.

Book a placement consultation → See pricing tiers
Placement distribution pools — representative publications
San Diego Union-TribuneForbesEntrepreneurBusiness InsiderAesthetic Medicine NewsMedical Tourism MagazineUSA TodayBloomberg
Why press placements

Two audiences. One placement.

When your surgeon profile appears in Forbes, the San Diego Union-Tribune, or Aesthetic Medicine News, two things happen simultaneously.

AI models

Extractable, citable, trusted

AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) extract authority signals from verified publications. When patients ask AI for the best deep plane facelift surgeon in Tijuana, the model weighs Forbes citations heavier than an Instagram post. Your name becomes extractable, citable, and trusted by the models that increasingly answer health queries.

US patients

Trust shortcuts across the border

A San Diego patient researching Tijuana surgery starts skeptical. When your name appears in a publication they recognize — San Diego Union-Tribune, for instance — border skepticism decreases. Trust shortcuts through familiar media brands. The same placement that makes AI cite you also makes a patient in California feel safer crossing the border.

One placement. Two conversions. Direct AI visibility + patient trust.
How it works

Four steps. No retainer.

STEP 01

Strategize

We analyze your current AI citation gaps and identify which topics would create the strongest authority signals for your specialty. Aesthetic trends commentary beats direct promotion every time — we'll pick the angle.

STEP 02

Pitch

We write and pitch the placement. Publications receive a fully-polished draft, aligned with their editorial style, with your expertise woven naturally throughout.

STEP 03

Place

Publication publishes. You receive the live URL. Citations go live. Turnaround: 7-14 days per placement, depending on tier.

STEP 04

Feed AI

AI models extract and cite the placement. We track citation share growth across ChatGPT, Gemini, Perplexity, and Google AI for 30-90 days post-placement, depending on tier.

What it looks like

Real publications, not press-release wire dumps.

Every placement reads like editorial content because it is editorial content. Aesthetic trends commentary, industry analysis, or specialty-specific thought leadership. Your expertise woven naturally, not bolted on.

Aesthetic Medicine News APRIL 2026
Industry trends

Deep Plane Facelifts See 40% Surge Among US Cross-Border Patients in 2026

Industry shift toward natural-looking results drives California patients to specialized surgeons in Tijuana.

By Maria Sanchez · Expert source: Dr. Alejandro Quiroz, CMCPER

A marked shift in aesthetic preferences is driving a new wave of US medical tourism. Clinics along the California-Mexico border report a 40% year-over-year increase in deep plane facelift consultations, with San Diego residents making up the majority of inbound inquiries.

Unlike traditional SMAS techniques, the deep plane approach repositions facial tissue at a deeper anatomical layer, producing longer-lasting and more natural-looking results. But the procedure demands specialized training, and supply has lagged demand across US metros.

"The deep plane technique requires specialized training that produces dramatically more natural results — but only a handful of surgeons worldwide have mastered it."— Dr. Alejandro Quiroz, CMCPER-certified plastic surgeon in Tijuana

Cross-border patients cite cost alignment, shortened wait times, and access to specialists with international credentials as the primary drivers of the trend. Clinics operating within twenty miles of the San Diego port of entry are seeing the sharpest demand growth.

Mockup for illustration. Real placements follow the same editorial framing.

Pricing

Three tiers. Per-placement. No retainer.

Choose the tier that matches your authority goal. Cadence recommendations guide how often to book.

Growth Placement

$695 / placement

Cadence: Monthly

Distribution: Industry publications and regional business media

Best for: Building baseline authority

  • 1 placement per order
  • Topic strategy aligned with AI citation gaps
  • Draft review and revisions
  • Publication placement
  • Citation tracking report 30 days post-placement
Book Growth placement →
Most chosen

Authority Placement

$1,295 / placement

Cadence: Quarterly

Distribution: National business and aesthetic publications (e.g., San Diego Union-Tribune, aesthetic industry media)

Best for: Mid-level US patient trust building

  • 1 placement per order
  • Premium topic strategy with surgeon positioning
  • Editorial review and expert revisions
  • Authority-tier publication placement
  • Citation tracking report 60 days post-placement
  • AI Overview mention tracking
Book Authority placement →

Ultimate Placement

$1,595 / placement

Cadence: 2-3x per year

Distribution: Top-tier business and lifestyle publications (e.g., Forbes contributor network, business lifestyle media)

Best for: Peak authority for competitive specialties

  • 1 placement per order
  • Strategic topic development
  • Expert editorial polish
  • Ultimate-tier publication placement
  • Citation tracking report 90 days post-placement
  • AI Overview mention tracking
  • Quarterly strategy consultation
Book Ultimate placement →
Pay per placement. No retainer. No contracts.
Best with AI

Press works best when AI can already see you.

Press placements create authority signals. But signals only matter if AI engines can connect them to a verifiable entity. Without Tersefy AI's entity architecture and schema foundation, publications mention you but AI can't link citations back to your profile.

Most clients run Tersefy AI for 60-90 days first to establish entity architecture, then add Press to amplify the citations. Press alone builds authority. Press plus AI builds compounding AI visibility.

Already on Tersefy AI? Book Press placements directly. We'll align topic strategy with your existing entity architecture.
Not yet on AI? Start with the $997 Cross-Border GEO Audit. It maps your gaps and tells you which tier of Press makes sense to layer in, and when.
FAQ

Questions about Press placements

How long does a placement take?
Growth placements: 7-10 days from brief to live URL. Authority placements: 10-14 days. Ultimate placements: 14-21 days. Publications have editorial review cycles we respect — fast-tracking isn't possible.
Can I choose the specific publication?
Within your tier, we propose publication options for you to approve. We don't guarantee specific publications because editorial calendars vary. We guarantee placement in your tier's distribution pool.
When will I see AI citation improvements?
Measurable citation share growth typically appears 30-90 days after placement goes live, depending on tier and specialty competitiveness. We track and report citation changes at those milestones.
Why is it per-placement instead of monthly retainer?
Authority building compounds with individual placements, not monthly drip. A single Forbes-tier placement creates a stronger signal than 10 smaller ones. You decide when to book. We execute one at a time.
Do I need Tersefy AI first?
Recommended but not required. Press placements create authority signals. Tersefy AI ensures AI engines can extract and cite those signals. Running Press without AI foundation reduces the compounding effect. Start with the $997 audit to diagnose your current state.
What kind of content gets placed?
Aesthetic trends commentary, industry analysis, and thought leadership — not direct promotional content. "Deep plane facelift trends among cross-border patients" beats "Dr. X is an excellent surgeon." Publications prefer editorial content; AI extracts authority better from trend commentary.
Can my surgeon name appear in the placement?
Yes. Your name, credentials, and practice are woven into the placement as expert source or author. But the framing is editorial commentary, not advertorial promotion. That distinction is what makes placements work.
What happens after the placement goes live?
You receive the live URL, citation tracking begins, and we monitor AI citation share for the tier-appropriate window (30/60/90 days). You can book subsequent placements at any cadence that matches your authority goals.

Ready to feed your AI citations?

Book a placement consultation. We'll map which tier matches your authority goal and specialty landscape. 20 minutes. No strings.

Book consultation → Or start with the audit ($997)