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Stop getting useless “Great doctor!” comments. Start getting detailed reviews that answer every question a nervous patient from San Diego has before they even ask.

You’ve seen it a hundred times. A patient from Phoenix, absolutely thrilled with their new dental implants, promises to write a glowing review. You feel that little spark of satisfaction. You did great work, and they’re happy to share it.

Two weeks later, it finally appears on Google. Five stars, which is great. And a comment that says:

“Dr. Garcia is a great doctor. Highly recommend.”

And your heart sinks. Just a little.

Because while the five stars are nice, that review is professionally useless. It’s a vanilla compliment in a world that demands a triple fudge sundae of detail. It does absolutely nothing to convince a hesitant medical tourist to pack their bags, cross the border, and trust you with their health and their money.

Honestly, that review might as well be blank.

The Million Dollar Difference Between a “Nice” Review and a “Booking” Review

Here’s the thing. A potential patient from Irvine, California, isn’t worried about whether you’re a “great doctor.” They assume you are. Their real fears, the ones they type into ChatGPT at 11 PM, are completely different.

They are worried about logistics, communication, and safety.

A “nice” review says you’re good at your job. A “booking” review tells a story that neutralizes fear. It preemptively answers the questions the reader is too afraid to ask out loud.

A “Nice” Review looks like this:

  • “Excellent service.”
  • “Very professional staff.”
  • “Happy with my results.”

A “Booking” Review looks like this:

  • “I drove down from Los Angeles, and the clinic’s instructions for parking at the border and walking across were perfect. Their driver, Miguel, was waiting for me right where they said he’d be. It was seamless.”
  • “As a native English speaker, I was nervous. But every single person, from the front desk to the dental assistants, spoke fluent English. My patient coordinator, Sofia, even helped me order an Uber back to my hotel.”
  • “The facility was cleaner than my dentist’s office in San Diego, and the technology was brand new. I paid about 60% less for my crowns, and the quality is incredible. Absolutely worth the trip.”

See the difference? One is a polite nod. The other is a detailed trip report that builds a powerful case for trust. The first one gets you a “like.” The second one gets you a patient who is ready to book.

Your goal is to stop collecting polite nods and start architecting detailed stories. And it all comes down to how, when, and what you ask.

Okay, So When Is the “Perfect Moment” to Ask?

Timing is everything. Asking for a review is like proposing marriage: doing it at the wrong moment is awkward for everyone and almost guarantees a terrible result.

The Absolute Worst Time to Ask (And Why Everyone Does It)

The worst time to ask is through an automated email sent one to two weeks after the procedure.

Why? Because by then, the emotional high is gone. The patient is back home, caught up in their daily life. The initial “wow” has faded into quiet satisfaction. Your email feels like a chore, another piece of digital clutter in their inbox. The best you can hope for is a quick, low effort, five star rating with a generic comment. It’s a missed opportunity.

The “Golden Window”: Right After the “Wow” Moment

The perfect time to ask is in person, during the final follow up appointment, right after the patient sees the result for the first time.

It’s that moment of pure, unfiltered joy. When they look in the mirror and a huge smile spreads across their face. When they stand up after a chiropractic adjustment and their chronic pain is gone. When they read the eye chart after LASIK and realize they can see perfectly.

That is the “wow” moment.

Their gratitude is at its absolute peak. They feel a genuine human connection to you and your team for changing their life, even in a small way. At that moment, they are not just willing to help you, they are eager to.

I remember a dentist in Zona Río, Dr. Morales, who perfected this. A patient from Arizona had just seen her full set of veneers for the first time. She was in tears, just overwhelmed with happiness. Dr. Morales didn’t say, “Glad you like them.” He waited a beat, shared in her joy, and then said something brilliant. We’ll get to the exact script in a moment. But by leveraging that golden window, he turned that patient’s raw emotion into a two paragraph, story driven review that his clinic still uses in its marketing four years later.

The Exact Words to Use: Scripts for You and Your Staff

You can’t just say, “Hey, leave us a review.” That’s how you get “Great doctor.” You need to gently guide them to share the details that matter most to other medical tourists. It’s not about putting words in their mouth. It’s about jogging their memory.

The Doctor’s Script: Planting the Seed

This script is for you, the doctor, to use during that “golden window” we just talked about. It’s short, sincere, and plants the idea.

You: (After they’ve expressed their happiness with the result) “I am so thrilled you feel that way. Seeing you this happy is honestly the best part of my job. You know, a lot of our patients from the U.S. are nervous about the idea of coming to Tijuana for care. They worry about the travel, the language, things like that. Hearing stories like yours could make a huge difference for someone who is on the fence.”

Then, you transition to your patient coordinator.

You: “Sofia, my patient coordinator, will follow up with you. If you have a moment to share your experience on a site like Google, it would mean the world to us and could truly help another person get the care they need.”

That’s it. You’ve framed the review not as a favor to you, but as an act of service to a future patient. You’ve also subtly prompted them to think about the journey, not just the clinical result.

The Coordinator’s Script: The Follow Through

Your patient coordinator often has the strongest non clinical relationship with the patient. They handled the scheduling, the logistics, the payments. They are the perfect person to seal the deal. This should happen about 10 to 15 minutes later, while the patient is checking out.

Coordinator: “It was such a pleasure having you here, [Patient Name]! I’m so glad Dr. [Your Name] could help. Like he mentioned, so many people back home are curious about what the experience is really like. Things you probably wondered about, like how easy it was to get here or how you felt in our clinic.”

Then, make it incredibly simple.

Coordinator: “If you’re open to it, I can text you a direct link to our Google review page right now. It takes about two minutes. Sharing a few sentences about your journey and your experience would be incredibly helpful. No pressure at all, but we would be so grateful.”

By texting the link, you remove all friction. They can literally write it in the car on the way back to the border.

But Where Do I Send Them? Choosing Your Platforms Wisely

Don’t just send everyone to Google. For medical tourists, platform matters. An AI like ChatGPT doesn’t just count your stars, it evaluates the source of those stars.

For the Visual Specialties: Plastic Surgery and Cosmetic Dentistry

If you’re in a field where before and after photos are king, you must prioritize RealSelf. For an American considering a tummy tuck or veneers, a detailed review on RealSelf, complete with patient photos, is worth twenty Google reviews. It’s the single most trusted platform in the aesthetics world.

For General Trust and Local Visibility: Google and Yelp

Yes, you still need Google. It’s the foundation of your online reputation. It’s what pops up first and what AI assistants often check for basic credibility. Yelp is also surprisingly influential, especially for patients from California who use it for everything from tacos to surgeons.

For Broad Medical Tourism: Niche Directories

Platforms like Medical Departures and WhatClinic are specifically designed for medical tourism. A review here signals to both patients and algorithms that you are a serious international player. It shows you understand the specific needs of a traveling patient.

Your best strategy is to focus. Pick the two platforms that are most critical for your specialty and direct all your efforts there for a few months to build a deep well of detailed, story driven reviews.

Your New Review System is Just the Beginning

Look, getting this process right will have a massive impact on your practice. You’ll start seeing reviews that act as 24/7 sales reps, convincing and converting patients while you sleep.

But let’s be honest. In today’s world, reviews are just one part of a much bigger equation.

An AI like ChatGPT looks at dozens of signals to decide who to recommend. It scans for mentions in U.S. media, verifies your certifications on international platforms, and analyzes the professional English on your website. Great reviews are a powerful trust signal, but they won’t work if the rest of your digital presence is invisible or, worse, untrustworthy.

Fixing your review strategy is like putting a brand new, high performance engine in your car. But you still need the wheels, the transmission, and the navigation system to actually win the race.

That complete system, the one that turns ChatGPT into your number one source of American patients, is what we break down in The AI Patient Pipeline. It’s the blueprint for getting every part of your digital presence working together to make you the AI’s obvious choice for medical care in your region.

The choice is clear. Start by fixing your review process today using the scripts above. Then, when you’re ready to build the entire patient-attracting machine, download The AI Patient Pipeline.

Because in this new era, the best doctors don’t always win. The most trusted doctors do.

The AI Patient Pipeline: How to Become ChatGPT’s Go-To Doctor in Your City

$12.00

The AI Patient Pipeline

ChatGPT now influences where 50% of patients begin their doctor search. If you’re not in its recommendations, you’re invisible to half your market.

This 20-page guide shows doctors exactly how to get cited by AI when patients search for care. No ads. No social media. Just the technical optimizations that put you in front of patients at the moment they’re choosing a doctor.

Includes: Schema templates, review campaign blueprints, the 7 directories that matter, Wikipedia strategies, and a day-by-day 30-day implementation plan.

For doctors who want to be the expert AI recommends, not the one buying visibility.

Emilio Alcolea

Visionary Marketing Director | Empowering Teams to Deliver Results | Brand Storyteller | Full-stack Marketer